Apart from our core businesses at first:, we also have first:rentals, specialising in maximising property potential through expert short-term rental management. We lease properties directly from owners to sublet, providing guaranteed monthly income and exceptional care, all without the need for agents or added admin.
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We provide you with a fixed, guaranteed rent every month—regardless of whether the property is occupied or not. This means you receive a reliable, hassle-free income without the stress of vacancies or tenant management.
Additionally, if you allow us the opportunity to sublet the property, we’re confident we can offer you a higher rental return than what you'd typically receive through traditional platforms or long-term tenants. The final rental amount we’re able to offer will be subject to a viewing by one of our team members to assess the property and ensure we can maximise its potential.
No, we don’t charge any fees. By working directly with us, you avoid agency costs while benefiting from professional management.
We aim for long-term rentals, typically from 1 to 3 years, to provide stability and eliminate the stress of constantly finding new tenants.
We are a UK-based company with extensive experience in the short-term rental market. Our proven success in property management has allowed us to expand our operations to South Africa, specifically Cape Town, where we apply the same high standards and expertise to ensure the best results for property owners.
For us, the rent-to-rent model is a strategic stepping stone. It allows us to build strong local market knowledge while actively applying our expertise in property management, guest experience, and property enhancement. It also gives us the opportunity to demonstrate how we can add value to properties, while gradually expanding our portfolio and network in the area. As developers, it’s also a smart way to identify areas with potential for future investment and development — so it’s not just about short-term rentals, but long-term growth and market positioning.